The Real Secret by Trevor Black @trevorblack

The real secret

Price is a clearing mechanism. It is a mass market averaging of supply and demand, incentivising whoever sets the price to maximise profit. Value is a deeply personal reflection on what something is worth. When we decide on something’s value to us, we don’t much care about how many people want, or have, what we want. It is the story that matters, and that is why niche markets like vinyl records will always thrive.

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